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            <lastmod>2026-05-10T19:19:23+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2799118209681128999940428131724/this_is_29 (hbd Lauren)</image:loc>
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                <image:image>
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                        <loc>https://gerrard.co/production</loc>
            
            
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2799118209681128999940428131724/this_is_29 (hbd Lauren)</image:loc>
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            <url>
                        <loc>https://gerrard.co/visual</loc>
            
            
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2799118209681128999940428131724/this_is_29 (hbd Lauren)</image:loc>
                                            <image:caption>misc. video of friends, 2025&lt;br /&gt;
&lt;br /&gt;
</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2799125470577850829051877911948/Woolen</image:loc>
                                            <image:caption>woolen video, shot in mammoth 2025</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2801568034711373081655175015820/modern-entropy-poster-02.jpg</image:loc>
                                            <image:caption>modern entropy poster, 2025&lt;br /&gt;
&lt;br /&gt;
</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/L2801913929664839441678655286668/Farmboy-Poster.jpg</image:loc>
                                            <image:caption>farmboy poster, 2024</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2801916669504396477537228156300/FS-Cover-JPG-3100-x-3100.jpg</image:loc>
                                            <image:caption>original cover art for FS, scrapped design direction, 2023</image:caption>
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                <image:image>
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                <image:image>
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                <image:image>
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                <image:image>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/N2802029350776487945679730634124/235386404_116960384007507_388681306632959439_n.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/G2802029350794934689753440185740/235259959_913201672596101_6269152337840449640_n.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/L2802029350684254225311182876044/234645419_363668228733855_556570336669867128_n.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/P2802033309945828253739665321356/Magdalena Bay - Secrets (Your Fire) (Official Video)</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/G2802066100232457637258783616396/240781392_339901297835613_4134473951790668979_n.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/V2802066100214010893185074064780/240582485_426175482145117_4277134629681110281_n.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2802066100195564149111364513164/240651622_378823383702206_2759651497363588704_n.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/P2802066100177117405037654961548/240783030_1414164732285567_6118728797227341508_n.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2802182077181398570276068257164/Jasper Typical - BY THE DOOR (Official Performance Video)</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2810170032121708182990834101644/All-or-Nothin.jpg</image:loc>
                                            <image:caption>chuck sutton - all or nothin, cover art photography &amp;#x26; design</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/J2810170123045709722305214016908/PERFECT-PACE.jpg</image:loc>
                                            <image:caption>asha imuno - perfect pace, cover art photography </image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2810179385653971221861238304140/Let-Go---Bickle-artwork.jpg</image:loc>
                                            <image:caption>bickle - let go! cover art photography</image:caption>
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            <url>
                        <loc>https://gerrard.co/catalog</loc>
            
            
            <lastmod>2026-06-12T04:30:21+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2799118209681128999940428131724/this_is_29 (hbd Lauren)</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(214, 214, 214, 0.75);&quot;&gt;i. It’s Monday &amp;#x26; I’m Happy (July 9, 2024)&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
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                    <image:loc>https://freight.cargo.site/t/original/i/A2801565261298741831645218205068/688e44db16bc4e49be0f4e0fbef921f1.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(214, 214, 214, 0.75);&quot;&gt;i. It’s Monday &amp;#x26; I’m Happy (July 9, 2024)&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2801568034729819825728884567436/Woolen-Cover-Art-5000-x-5000.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(214, 214, 214, 0.75);&quot;&gt;Woolen (January 9, 2026)&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/H2801568034582245873139208154508/Cover-Art-All-That-s-Holy.JPG</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(214, 214, 214, 0.75);&quot;&gt;All That’s Holy (January 27, 2025)&lt;/span&gt;</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2801570497683748315207087680908/Modern-Entropy-Cover-Art-5000-x-50001.png</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(214, 214, 214, 0.75);&quot;&gt;Modern Entropy (September 22, 2025)&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/O2801571110189438538659039538572/Neverlet-Cover-Art.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(214, 214, 214, 0.75);&quot;&gt;Neverlet (March 6, 2026)&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/O2801572387497338434529522085260/Gerrard---Honeyshy.-Cover-Art.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(214, 214, 214, 0.75);&quot;&gt;Honeyshy (May 9, 2026)&lt;/span&gt;</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/S2801572674897611102924336262540/Gerrard---ii.-How-Many-Seconds-in-a-Moment_-Cover-Art.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(214, 214, 214, 0.75);&quot;&gt;ii. How Many Seconds in a Moment? (June 12, 2026)&lt;/span&gt;</image:caption>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://gerrard.co/neverlet</loc>
            
            
            <lastmod>2026-05-10T15:44:33+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/O2797405899314009881381452639628/Neverlet-Cover-Art.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/I2805157601342731250050645093772/Neverlet</image:loc>
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        </url>
            <url>
                        <loc>https://gerrard.co/woolen</loc>
            
            
            <lastmod>2026-05-10T15:44:33+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/O2797405899314009881381452639628/Neverlet-Cover-Art.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/P2799107219609071973779733212556/Woolen</image:loc>
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        </url>
            <url>
                        <loc>https://gerrard.co/modern-entropy</loc>
            
            
            <lastmod>2026-05-10T15:44:33+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/O2797405899314009881381452639628/Neverlet-Cover-Art.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/P2799865303055921909739100302732/Modern Entropy*</image:loc>
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        </url>
            <url>
                        <loc>https://gerrard.co/all-that&#039;s-holy</loc>
            
            
            <lastmod>2026-05-10T15:44:33+00:00</lastmod>
            <changefreq>always</changefreq>
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                    <image:loc>https://freight.cargo.site/t/original/i/O2797405899314009881381452639628/Neverlet-Cover-Art.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/B2801845584053771234094598319500/All That&#039;s Holy*</image:loc>
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        </url>
            <url>
                        <loc>https://gerrard.co/honeyshy</loc>
            
            
            <lastmod>2026-05-10T19:19:46+00:00</lastmod>
            <changefreq>always</changefreq>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/O2797405899314009881381452639628/Neverlet-Cover-Art.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/P2930685477853068714457321434508/Honeyshy</image:loc>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://gerrard.co/i-it&#039;s-monday</loc>
            
            
            <lastmod>2026-05-10T15:44:33+00:00</lastmod>
            <changefreq>always</changefreq>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/O2797405899314009881381452639628/Neverlet-Cover-Art.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(228, 228, 228, 0.75);&quot;&gt;01 GENE IS HAPPY&lt;/span&gt;</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/X2799887820701264781809405128076/01 - GENE IS HAPPY.</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(228, 228, 228, 0.75);&quot;&gt;01 GENE IS HAPPY&lt;/span&gt;</image:caption>
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        </url>
            <url>
                        <loc>https://gerrard.co/hmsiam</loc>
            
            
            <lastmod>2026-06-12T04:29:24+00:00</lastmod>
            <changefreq>always</changefreq>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/O2797405899314009881381452639628/Neverlet-Cover-Art.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2801568034711373081655175015820/modern-entropy-poster-02.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2801570497683748315207087680908/Modern-Entropy-Cover-Art-5000-x-50001.png</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2801923934680762931749293911436/All-That-s-Holy-Final-Poster-2-resized-to-2500x3125.jpeg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2956071327299305626748626398604/Honeyshy</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(197, 197, 197, 0.75);&quot;&gt;honeyshy. shot directed &amp;#x26; edited by me. moments of love starring michael, brooke, yuanda, lauren, &amp;#x26; sasha. one of my favorite videos i’ve made. filmed on blackmagic pocket cinema camera 4K, sirui anamorphic 35mm MFT lenses (w/ macro diopter in some shots), and a few shots on the helios 44-2.  &lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/P2956078744790437897580459847052/All That&#039;s Holy*</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/U2956079283306237641383400172940/Modern Entropy*</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(194, 194, 194, 0.75);&quot;&gt;modern entropy. shot by sean russo, directed &amp;#x26; edited by me. starring saul. shot on sony FX3 with SLR magic microprime set. while we were filming, some guys drove by in a truck and yelled at us saying “get a job”.  &lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/N2956079666758706701583849614732/Woolen</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(194, 194, 194, 0.75);&quot;&gt;woolen. shot, directed, &amp;#x26; edited by me. on a trip to mammoth. when we walked in, our room had this perfect beautiful split toned lighting at blue hour. i had a deck for a different idea originally to shoot up there and pivoted when i saw the location. 
&lt;span style=&quot;color: rgba(194, 194, 194, 0.75);&quot;&gt;
&lt;span style=&quot;color: rgba(197, 197, 197, 0.75);&quot;&gt;filmed on blackmagic pocket cinema camera 4K, sirui anamorphic 35mm MFT lenses&lt;/span&gt;&lt;/span&gt;

&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2956080763067153746216211705228/Neverlet</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(194, 194, 194, 0.75);&quot;&gt;neverlet. shot, directed, &amp;#x26; edited by me. 
&lt;span style=&quot;color: rgba(197, 197, 197, 0.75);&quot;&gt;filmed on blackmagic pocket cinema camera 4K, sirui anamorphic 35mm MFT lenses, + an asanuma 70-210mm for the macro shots of orange. &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2957678130794272144652461665676/HMSIAM-Poster-May-21.png</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2957678333062820912877695135116/May-20th---HMSIAM-2.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/B2957678416866379239740188126604/May-20th---Honeyshy.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(194, 194, 194, 0.75);&quot;&gt;all posters designed by me. photography by lauren kim &amp;#x26; sean russo (modern entropy). i have been relentlessly interested in combining swiss design principles with more contemporary textures, colors, and methods. thank you eddie mandell for always giving feedback and for steering me in the right direction. &lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2957678480341625597374755237260/May-20th---G-Logo.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/L2982219668466164001591976783244/Gerrard---ii.-How-Many-Seconds-in-a-Moment_-Cover-Art1.jpg</image:loc>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://gerrard.co/press-release</loc>
            
            
            <lastmod>2026-05-28T18:37:32+00:00</lastmod>
            <changefreq>always</changefreq>
            <priority>0.5</priority>


            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/O2797405899314009881381452639628/Neverlet-Cover-Art.jpg</image:loc>
                                            <image:caption>honeyshy. shot directed &amp;#x26; edited by gerrard. moments of love starring michael, brooke, yuanda, lauren, &amp;#x26; sasha. &lt;br /&gt;
&lt;br /&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2956071327299305626748626398604/Honeyshy</image:loc>
                                            <image:caption>honeyshy. shot directed &amp;#x26; edited by gerrard. moments of love starring michael, brooke, yuanda, lauren, &amp;#x26; sasha. &lt;br /&gt;
&lt;br /&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/P2956078744790437897580459847052/All That&#039;s Holy*</image:loc>
                                            <image:caption>all that’s holy. shot by sean russo, directed &amp;#x26; edited by gerrard. </image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/U2956079283306237641383400172940/Modern Entropy*</image:loc>
                                            <image:caption>modern entropy. shot by sean russo, directed &amp;#x26; edited by gerrard. starring saul. &lt;br /&gt;
&lt;br /&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/N2956079666758706701583849614732/Woolen</image:loc>
                                            <image:caption>woolen. shot, directed, &amp;#x26; edited by gerrard.&lt;br /&gt;
&lt;br /&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2956080763067153746216211705228/Neverlet</image:loc>
                                            <image:caption>neverlet. shot, directed, &amp;#x26; edited by gerrard. &lt;br /&gt;
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